Zitat des Tages von Stefan Sagmeister:
There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.
You could say that bad typography brought us the Afghanistan war, the Iraq war, the housing crisis and a good number of other things.
Some people said, 'Oh you're going to become a fine artist now and do exhibits and stuff.' But I have no desire to do that. I really like design and I'm going to stay with it.
By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.
In running, I know that I can train as much as I want and I'm never going to break the world record for the five miles. It's partly genetics; I'm just not built for it. But if I worked really hard, I might be able to cut my time by half. Could I do the same thing with my mind and my well-being?
To be stupid and selfish and to have good health are the three requirements for happiness. Though if stupidity is lacking, the others are useless.
Any excuse to get away from the computer screen is welcome.
I had discovered that I'm much less special than I thought I am. So whatever I find true for myself, other people might also relate to.
It's much more difficult to make an unbound book than a bound book, because the factories aren't set up to make an unbound book.
I run a design studio in New York. Every seven years, I close it for one year to pursue some little experiments, things that are always difficult to accomplish during the regular working year. In that year, we are not available for any of our clients. We are totally closed. And as you can imagine, it is a lovely and very energetic time.
Downtown Toronto is a very good place to talk about the neutrality of modernist architecture. I'm sure this kind of box-building was interesting in the Twenties, Thirties and Forties, but I think it's absolutely ridiculous to build like this in 2013.
