Zitat des Tages von Leslie Moonves:
The stories about broadcast dying or it being overtaken by cable have stopped. Same goes for the stories about the Internet hurting our business.
I take great pride in all the tremendous success we've enjoyed at CBS. And the good news is that I feel even more enthusiastic about what my terrific team and I will accomplish going forward.
I think many years from now, people will still watch television, though it will probably be 150 inches wide. What will change is the ability to get 'CSI' not only on TV but also on the Internet, even watching it in a foreign country as it's playing in the U.S.
It is too soon to tell, but old, tired 'Survivor' last night beat 'X Factor.' We're really proud of that. We're anticipating a very strong season for CBS.
By the same token, I think news has more and more of a pro bono aspect to all the networks. When we do our election coverages throughout this coming year, it's not a money-maker for us. It is more of a public service situation.
My wife is the host of 'Big Brother.' Her name is Julie Chen, and she'll say, 'Da da da, but first we do this.' So they mashed together her saying 'but first' a couple dozen times. Literally. In different outfits. And when you cut it together like that, it appears very robotlike. They called her the Chenbot.
I read the papers, I surf the Web. At the beginning of the year, I try to see at least two episodes of every show on our network. Am I surfing? All the time. I'm aware of the landscape. I'm a competitor, so I have to know whom I'm competing with.
Rebuilding a network is a slow, brick-by-brick process. It's not just creating a hit show - it's building shows to back up that hit show; it's creating an identity of success so that people want their shows on your network.
Broadcasting for advertisers is still the best game in town, and they know it. Look, I admire a lot of the shows on cable. I think 'Mad Men' is wonderful. I think 'Breaking Bad' is wonderful. But let's remember they're about one-tenth the audience of NCIS.
The reason I've been able to maintain my position of chairman of CBS in addition to all the Viacom stuff is my team.
Broadcast TV is still the mothership and it will be for the foreseeable future. Audiences may be declining slightly but revenues are going up and profits are going up.
I understand why creative people like dark, but American audiences don't like dark. They like story. They do not respond to nervous breakdowns and unhappy episodes that lead nowhere. They like their characters to be a part of the action. They like strength, not weakness, a chance to work out any dilemma.
