Zitat des Tages von Gary Vaynerchuk:
Think of social media as the Internet. I can't think of anyone betting against the Internet in 2012.
Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.
We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their manners in a very old-fashioned way - and do it authentically - are going to have a prayer of competing.
Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. It's, like, a $6 wine with a cheesy label, and it's actually a solid wine.
The first thing I ever invested in was Twitter. Blaine Cook, former CTO, was leaving the company and asked me if I wanted to buy his stock.
Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.
If you talk about Cabernet and Merlot-based value between $10 and $25, I will tell you that Bordeaux is the best value in the world.
The world has changed - through technology, through wine-making techniques, the quality of wine is greater than it's ever been. Whereas ten, fifteen years ago it was very easy to find lots of bad wine, it's kind of hard now. The technology, the science - it's like, are you kidding? We're in the golden years of wine!
I do not believe that people want to work hard enough and they want to find the quick Twitter, SEO. Anybody who's obsessed with SEO has lost already, period. I believe that firmly.
The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It's in the blood.
I'm concerned a little bit with the culture of celebrating the fundraise. My dad taught me that when you borrow money it's the worst day of your life.
When the tech geeks talk, I pay close attention.
Word of mouth works now, much more than ever. @-reply every single person.
As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving.
A broad trend I'm completely obsessed with is mobile commerce. Like completely. I'm completely convinced that everybody's going to be buying from their mobile devices. Whoever can claim that space or be in that space, I'm very interested in.
One of my biggest flaws is I don't take advice.
People don't want to embrace culture shifts because it's not going to happen in the next 20 minutes.
VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions.
Many people who I respected were disappointed when I started 'Wine Library TV.' They thought I was dumbing down wine, but I always knew I was one of the biggest producers of new wine drinkers in the world, and people are realizing it now.
I want to sit with 80- and 90-year-old people more than anyone. They have played this game before. Not one of them has told me, 'I wish I had more money.'
I don't know how you can justify leaving any engagement behind in the social Web of 2011.
Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.
One of the things that I'm really proud of is that I have really good timing. It's very easy for me to see what's coming up and it's no coincidence that I went headfirst into wine and then headfirst into new media - none at all.
You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.
Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem.
The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.
I am surprised by how not-adopted the video reply has been. What keeps other people from doing it, I think, is that they think a video comes across as 'I'm cool, look at how many e-mails I get.' That perception doesn't scare me, because I know who I am.
I influence anybody who is able to get through the chaos of my first impression.
Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.
I know I could be the host of 'SportsCenter' in two years if I changed my show today to sports.
Really, truly, try to figure out what your palate is all about. If you've determined that you don't like dirty old stinky wine - old-world flavors - you probably like new-world fruit bombs. Stick to Shirazes and California Cabernets or Zinfandels.
You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.
People are more comfortable learning about wine because now they can just Google, you know, 'Soave,' and say, 'Oh, O.K., cool.'
I want to own the New York Jets, that's what I want. And I absolutely believe I am going to own the Jets.
I hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference that on 'Wine Library TV' tomorrow. Monday's episode is always the best, because it's hot off the press.
Be reactionary. React to what the market wants. And the market wants one-on-one real time engagement. Now that we have the tools to engage, I'm going to continue fighting for the end user.
