Zitat des Tages von Fred Seibert:
Castle Rock and New Line each have their strengths, but the great thing about New Line is that they are a real focused-market, niche-market player who understand franchises. They probably understand the franchise business in motion pictures better than anyone else out there.
My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.
One of the most effective ways we started our web efforts in the early 2000s with our first channel Frederator, we basically showcased 1000's of shows on our show over a few years and what that did was introduce us to talented people from all across the world, you name it, we met people all over the place.