Zitat des Tages von Susan Wojcicki:
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.
First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization.
Having a child is a big life change, but the really hectic period is relatively short. You can get through it.
As someone who's been lucky to have a great career in tech, I know how creative and fulfilling a career in this industry can be for women. And I want to make sure we continue to recruit and retain great female hires.
In every organization, there are many people, from senior leaders to first-time managers, who have the power to elevate women in the workplace. I wouldn't be in the position I'm in today without several key people in power believing in me and giving me a chance to succeed.
Don't overplan your life. Joining Google when I was four months pregnant was a bit of a leap, but sometimes you have to do the right thing for you right now.
Mobile is an incredibly fast-growing market and will continue to be.
After my kids go to bed, I check email. It's about having that balance.
I think about my own career, and when I graduated from college, the Internet didn't really exist yet. And so not having a specific plan, being able to be opportunistic at the end, is what enabled me to make some of my best decisions, which is to go to places that were growing but that I didn't plan to have happen.
People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more.
My most radical shift was leaving Intel and joining Google, a small startup at the time, even though I was pregnant.
Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow.
Coding is like writing, and we live in a time of the new industrial revolution. What's happened is that maybe everybody knows how to use computers, like they know how to read, but they don't know how to write.
I've been, like, the mom of Google.
Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.
YouTube has moved culture forward in attitudes - on refugees, on LGBT issues - especially trans issues. There was untapped demand there; a lot of our users would still be under-served without us. We're a platform that enables everyone to have a voice.
I have had a lot of setbacks that I have learned from.
I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons.
People at different stages of their lives are doing different things, and they're all using Google.
Advertising is a very fundamental need, so I don't think it's going to go away.
We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.
I don't feel like I'm a perfect mom, and then there are times at work where I feel like maybe I wasn't perfect here because of constraints on my time. But having the sum of both of those things going on in my life makes me a better mom at the end of the day, and I think gives me really important perspectives in the workplace as well.
One of the things that I'm trying to do is use the position that I'm in... to encourage the next generation of girls to think about the Internet as a career opportunity.
I have tried to be a leader. I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons.
There are lots of people in the Silicon Valley who are interested in working at a fast-moving, dynamic company like Google. Not just my family members.
Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads.
I love taking an idea... to a prototype and then to a product that millions of people use.
Underrepresented employees already have to overcome discriminatory barriers in their careers; they shouldn't be expected to volunteer their time to help their companies do the same.
My kids know I'm home every night for dinner.