Zitat des Tages von Jeremy Heimans:
From the age of 8, I was running media campaigns on global issues back home in Australia. I was ever so slightly precocious. I would meet with senior Australian government officials, including the prime minister and foreign minister, proposing various solutions to third-world debt and malnutrition.
You must engage at the level of people's higher order values, and in doing so, you can engage them in a meaningful way on a large number of issues.
Before we had the Internet, I organized a fax campaign against the first Iraq war. We blasted faxes to the hotel where James Baker and Tariq Aziz were having their final meeting before the two sides went to war. Much more recently, I co-founded Avaaz and Get Up, which inspired the creation of Purpose.
I am the CEO and co-founder of Purpose - a social movement incubator and agency. We work on ways to help millions of people combine their power as citizens, consumers and cultural agents.